Assessment of Business Tourism

Insights into the drivers and barriers to planning and organizing international congresses in Aarhus.

Background

Silverlining Research and Kvistgaard+HIRD has in 2021 conducted an evaluation of the business tourism project ERVITU for VisitAarhus. ERVITU was a business tourism project with the aim of further developing elected initiatives to attract international conferences, for example through collaboration with research environments and companies within business-related strengths.

Method

As part of the evaluation process, Silverlining Research conducted interviews with key experts in and around the project, contributing to the formulation of specific recommendations for future strategic efforts.

Impact

The evaluation also offered valuable input from experts regarding both the successes achieved and areas for improvement within the project’s four key focus areas. They delivered insights into drivers and barriers in planning and hosting conferences, as well as input on an assessment of cooperation and expansion opportunities for VisitAarhus. Additionally, Silverlining Research conducted an analysis of Aarhus from an international perspective, comparing it with other international cities in relation to hosting conferences.

In search of insights?

Send us a message or give us a call – then we will figure out if we are a good match for your needs.

Terje Vammen

Senior Director & Partner
Silverlining Research
E-mail: tv@silverliningresearch.com
Mobile: +45 2986 1515

Bjarke Bøgeskov

Project Director & Partner
Silverlining Research
E-mail: bb@silverliningresearch.com
Mobile: +45 4019 2060

Discover more cases

Travel & Tourism

Exploring travel attitudes and expectations for the European Travel Commission

Silverlining Research has conducted a qualitative study on tourists and their travel attitudes and expectations in the aftermath of Covid-19.

Travel & Tourism

Evaluation of the West Coast APP

Silverlining Research has carried out an evaluation of the WEST COAST app for the consortium consisting of VisitDenmark, Destination Northwest Coast, Destination North Sea, Destination Wadden Sea and Danish Coastal and Nature Tourism.