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Strategic Market Analysis of German Tourists for Zealand and the Islands

In the first half of 2024, Silverlining Research conducted a comprehensive study of the German tourist market for Zealand and the Islands on behalf of Strategic Market Alliance – Zealand (SMA-Z) to prepare for the upcoming Fehmarn connection, which is expected to attract more German tourists to the area.

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Measurement of the Potential of a New Wellness Facility at Singapore Changi Airport

Singapore Changi Airport (CAG) have asked Silverlining Research to carry out a survey among travellers at Changi Airport to get insights into passengers’ attitudes, preferences and assess the level of interest in the potential additional of a wellness facility within Changi Airport Terminal 1.

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Study of Tourist Information Services in Sønderborg Municipality

Silverlining Research has conducted a study during the summer of 2024 on the tourist services in Sønderborg Municipality, which is managed daily by VisitSønderborg. The municipality has ambitious goals of becoming Denmark’s 5th largest tourist destination, measured by overnight stays.

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Audience Evaluation of ‘ANBRAGT’ for Teater Svalegangen and Børns Vilkår

In the spring of 2024, Teatret Svalegangen and Børns Vilkår are collaborating to bring attention to the area of child placement, as former foster children stand out in the statistics. The goal is to break down taboos and create understanding of life in foster care.

Audience Evaluation of ‘ANBRAGT’ for Teater Svalegangen and Børns Vilkår Read More »

Recruitment for in-depth interviews regarding the purchase of electric cars

Norlys wants to make it easier for Danes to replace their gasoline or diesel car with an electric alternative as part of the climate change mitigation. They have thus created a large online universe of inspiration for those who are considering buying an electric car.

Recruitment for in-depth interviews regarding the purchase of electric cars Read More »