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Cruise Tourism for Wonderful Copenhagen

One of the branches within tourism, that has suffered the most from Covid-19, is the cruise industry. Wonderful Copenhagen wanted to gain more information regarding cruise tourist’s knowledge of different cruise destinations, their travel behavior before Covid-19, their expectations for the future and the perception and reputation of different destinations. Therefore, Silverlining Research conducted a …

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Copenhagen as an Outdoor Destination

Experiences in the nature or the Danish coast have been the primarily reasons for Danes to spend their holiday in Denmark. However, the reasons to visit Copenhagen as a big city attraction have been different. Here the primary reasons have been great culture experiences, but is it also possible to make outdoor experiences a part …

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Evaluation of Maltfabrikken

In April-May 2022, Silverlining Research carried out an Evaluation of Maltfabrikken for Syddjurs Municipality. Syddjurs Municipality wanted a better insight in the societal value of Maltfabrikken for the area of Ebeltoft. Moreover, they were interested in information about the potentials and development opportunities of Maltfabrikken in reinforcing these effects, improving the creation of results and …

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Knowledge and Brand Analysis for the Municipality of Skive

Skive municipality would like to follow how the many development efforts and the communication about them affect the municipality’s brand and reputation over the coming years. Skive Municipality thus needed to measure the perception of Skive municipality and their brand. The purpose is to be able to follow the development in the perception of the …

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Customer and Stakeholder Analysis for Port of Frederikshavn

The Port of Frederikshavn is today one of Denmark’s most important commercial ports. The port is among Denmark’s 10 largest ports and includes a ferry port, freight port and versatile service industry, and Port of Frederikshavn has just completed a major expansion of the port consisting of two stages. In autumn 2021, Silverlining Research carried …

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Sustainable Tourism in Denmark and Germany under COVID-19

Silverlining Research and Kvistgaard+HIRD have at the end of 2020 prepared an analysis of sustainability under COVID-19 in Denmark and Germany for Danish Coast and Nature Tourism. Based on the general development towards sustainability in connection with holidays, Danish Coastal and Nature Tourism has wanted to prepare a target group analysis of Danish and German …

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Passenger Insights for Budapest Airport

From July 2021, Silverbullet Research has in cooperation with KPI Aviation Marketing Solutions the contract for collecting passenger insights at Budapest Airport (BUD). Our responsibilities include collecting a variety of high-quality data that can be transformed into market intelligence and assisting the BUD management team in decision-making in its passenger experience, commercial and business development …

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Passenger Insights for Abu Dhabi Airport

From January 2022, Silverbullet Research has in cooperation with KPI Aviation Marketing Solutions and Omnibus the contract for collecting passenger insights at Abu Dhabi Airport. Abu Dhabi Airport is constantly growing and transforming, standing out as an innovator in the region, especially given the Midfield opening. Therefore, it needs partners with both a flexible operational …

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Research on Sexism in the Cultural and Associational Life in Aarhus

In March 2021, Silverlining Research has researched the level and extent of sexism and sexual harassment in the cultural and association life of Aarhus Municipality, Culture and Citizen Service. Since recent times have offered a large number of examples of sexism in Danish companies, organizations and associations, Aarhus Municipality has in this connection wanted better …

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Study of Expats in Aarhus Municipality

Silverlining Research has, in the spring of 2022, conducted a survey of ex-pats in Aarhus on behalf of Aarhus Municipality. Aarhus Municipality has based on their cooperation with, among others, the International Community under Erhverv Aarhus, had a desire to obtain precise knowledge about the international workforce in the region, i.e. foreign professionals – so-called …

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