Cases
We believe the most effective way to showcase our work is by sharing examples of the projects we've undertaken for our clients. Below, we've sampled a selection of client cases that span various expertise areas and approaches.
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FLEXA Awareness Analysis in Collaboration with Creative ZOO
FLEXA awareness analysis in collaboration with Creative ZOO Silverlining Research and Creative ZOO conducted a study on the Danish children’s furniture market on behalf of
New Initiatives to Improve Passenger Experience at Berlin Brandenburg Airport
New Initiatives to Improve Passenger Experience at Berlin Brandenburg Airport From January 2023, Silverlining Research has in cooperation with KPI Aviation Marketing Solutions the contract
Study of student’s experiences with student life in Aarhus Municipality
Study of student’s experiences with student life in Aarhus Municipality Silverlining Research conducted a survey of Aarhus as a university city for Aarhus Municipality. The
Qualitative evaluation of StartVækst Aarhus – Local Business Support
Qualitative evaluation of StartVækst Aarhus – Local Business Support Silverlining Research conducted a qualitative evaluation of user experiences with StartVækst Aarhus. This evaluation was conducted
Satisfaction and Experiences with using the libraries and citizen services in Aarhus Municipality
Satisfaction and experiences with using the libraries and citizen services in Aarhus Municipality Silverlining Research conducted a survey regarding satisfaction and the experience of the
The Ocean Race Stopover Aarhus 2023
The Ocean Race Stopover Aarhus 2023 In connection with The Ocean Race Stop-over Aarhus 2023, Silverlining Research conducted a series of analyses for Aarhus Events.
Assessment of Business Tourism
Assessment of Business Tourism Silverlining Research and Kvistgaard+HIRD conducted an evaluation of the business tourism project ERVITU for VisitAarhus. ERVITU was a business tourism project
Positioning Analysis of current and potential guests for Musikhuset Aarhus
Positioning analysis of current and potential guests for Musikhuset Aarhus Silverlining Research conducted a positioning analysis for Musikhuset in Aarhus as part of their ongoing
Music City Aarhus 2022 – The value of music for the citizens of Aarhus
Music City Aarhus 2022 – The value of music for the citizens of Aarhus Music City Aarhus 2022 was an event devoted to celebrating music
Exploring the process of attaining financial and non-financial sponsorships for ILMI museum of science in Riyadh
Exploring the process of attaining financial and non-financial sponsorships for ILMI museum of science in Riyadh Silverlining Research and Omnibus Marketing Research and Consultancies have
Market analysis for Folkeuniversitetet in Aarhus and Emdrup
Market analysis for Folkeuniversitetet in Aarhus and Emdrup Silverlining Research conducted a market research for Folkeuniversitetet in Aarhus and Emdrup to gain insight into the
Exploring travel attitudes and expectations for the European Travel Commission
Exploring travel attitudes and expectations for the European Travel Commission Silverlining Research has conducted a qualitative study on tourists and their travel attitudes and expectations
Understanding the market for car sharing and car subscription in the UAE
Understanding the market for car sharing and car subscription in the UAE Silverlining Research conducted a market insight study in the UAE on car subscription
Unlocking Actionable Insights: Empowering Dubai Airport’s Success
Unlocking Actionable Insights: Empowering Dubai Airport’s Success Silverlining Research has in cooperation with KPI Aviation Marketing Solutions and Omnibus the framework contract for collecting passenger
Evaluation of the West Coast APP
Evaluation of the West Coast APP Silverlining Research has carried out an evaluation of the WEST COAST app for the consortium consisting of VisitDenmark, Destination
Study of visitors to the North Sea
Study of visitors to the North Sea Silverlining Research has carried out a study of visitors to the North Sea, regarding their preferences for consuming
Target group analysis for Danish Export Association
Target group analysis for Danish Export Association Silverlining Research conducted a target audience analysis for the Danish Export Association (DEA), in connection with DEA receiving
Enhancing the Traveler Experience: Discovering Passenger Insights at Copenhagen Airport
Enhancing the Traveler Experience: Discovering Passenger Insights at Copenhagen Airport From June 2023, Silverlining Research has the contract for collecting passenger insights at Copenhagen Airport
Passenger insights for Changi Airport
Gaining a Deeper Understanding: Passenger Insights for Brussels Airport From February 2023, Silverlining Research has the contract for collecting passenger insights at Changi Airport (CAG).
Gaining a Deeper Understanding: Passenger Insights for Brussels Airport
Gaining a Deeper Understanding: Passenger Insights for Brussels Airport Silverlining Research has in cooperation with KPI Aviation Marketing Solutions the contract for collecting passenger insights
User satisfaction surveys among parents of children at Aarhus international school
User satisfaction surveys among parents of children at Aarhus International School Silverlining Research conducted a user satisfaction surveys among parents of children attending Aarhus International
Price sensitivity analysis among Aros’ target audience
Price sensitivity analysis among Aros’ target audience Silverlining Research was asked to conduct a price sensitivity assessment, combining desk research with a survey, aimed at
Cruise Tourism for Wonderful Copenhagen
Cruise Tourism for Wonderful Copenhagen One of the branches within tourism, that has suffered the most from Covid-19, is the cruise industry. Wonderful Copenhagen wanted
Copenhagen as an Outdoor Destination
Copenhagen as an Outdoor Destination Experiences in the nature or the Danish coast have been the primarily reasons for Danes to spend their holiday in
Evaluation of Maltfabrikken
Evaluation of Maltfabrikken Silverlining Research carried out an Evaluation of Maltfabrikken for Syddjurs Municipality. Syddjurs Municipality wanted a better insight in the societal value of
Knowledge and Brand Analysis for the Municipality of Skive
Knowledge and Brand Analysis for the Municipality of Skive Skive Municipality would like to follow how the many development efforts and the communication about them
Customer and Stakeholder Analysis for Port of Frederikshavn
Customer and Stakeholder Analysis for Port of Frederikshavn The Port of Frederikshavn is today one of Denmark’s most important commercial ports. The port is among
Sustainable Tourism in Denmark and Germany under COVID-19
Sustainable Tourism in Denmark and Germany under COVID-19 Silverlining Research and Kvistgaard+HIRD have prepared an analysis of sustainability under COVID-19 in Denmark and Germany for
Insightful Revelations: Passenger Trends at Budapest Airport
Insightful Revelations: Passenger Trends at Budapest Airport Silverlining Research has in cooperation with KPI Aviation Marketing Solutions the contract for collecting passenger insights at Budapest
Passenger Insights for Abu Dhabi Airport
Passenger Insights for Abu Dhabi Airport Silverlining Research has in cooperation with KPI Aviation Marketing Solutions and Omnibus the contract for collecting passenger insights at
Research on Sexism in the Cultural and Associational Life in Aarhus
Research on Sexism in the Cultural and Associational Life in Aarhus Silverlining Research has researched the level and extent of sexism and sexual harassment in
Study of Expats in Aarhus Municipality
Study of ex-pats in Aarhus Municipality Silverlining Research has conducted a survey of ex-pats in Aarhus on behalf of Aarhus Municipality. Aarhus Municipality has based
Passenger Insights for Phoenix Sky Harbor International Airport
From April 2021, Silverlining Research has in cooperation with KPI Aviation Marketing Solutions the contract for collecting passenger insights at Phoenix Sky Harbor Airport (PHX).
Naturkraft – Customer Insights and Product Development
Silverlining and Kvistgaard+HIRD act as strategic partners for Naturkraft concerning analysis, insights and product development.
The work is based on the research-based development tool eXDB © (eXperience Design Blueprint) and in-depth knowledge of Naturkraft’s future guests gathered in a number of personas.
Danish Coast- and Nature Tourism – a Study about Sustainability in Denmark and Germany
In collaboration with Kvistgaard + HIRD and Firstmove, Silverlining has, at the end of 2020 prepared an analysis of sustainability under covid-19 in Denmark and Germany for the Danish Coast and Nature Tourism.
Awareness and Brand Strength Measurement
In February 2020, Silverlining Research conducted an awareness study for Hörmann. Hörmann originates from the German market and produces garage gates, doors, frames and industrial doors and is one of the world’s largest manufacturers in the field.
Zeppelin Tønder – Get a Great start
In October 2020, Silverlining Research carried out a target group and price analysis for Tønder Municipality. Tønder Municipality is planning an upcoming experience and dissemination centre that will tell the story of the zeppelins based on the Toska Hall in Tønder, which includes the story of the world’s first aircraft attack on land from an aircraft carrier much more.
Consulting for Branding Companies
In March 2020, Silverlining Research, in collaboration with Omnibus, helped the branding and strategy company, The Brand Company, and sugar manufacturer Al Khaleej Sugar, to conduct a market analysis in the United Arab Emirates.
Customer Analysis and Specific Input for the Establishment of Customer Strategy
In December 2019, Silverlining Research conducted a customer and churn analysis for Racehall. Racehall’s vision is to be the preferred destination when looking for fun and speed. A prerequisite for being this is high awareness and a good reputation.
Kickstart of the Culture Tourism during Covid-19
Silverlining and Kvistgaard+HIRD are a part of the project Kickstart the Culture Tourism. It is a one-year project under the development company Dansk Storbyturisme during which cultural tourism will be promoted in collaboration with the big cities’ cultural partners after the arrival of Covid-19.
Stakeholder and Awareness Analysis for a Public Organization
In February 2020, Silverlining Research conducted a stakeholder and awareness analysis for Erhverv Aarhus.
Market and Target Group Analysis regarding Meal Boxes
In collaboration with Omnibus in the winter of 2020-21, Silverlining Research conducted a target group and market analysis in the United Arab Emirates for Chef Select. Chef Select is a catering company under Ginza Holding.
Uncovering Travel Patterns and Expectations about Travel post Covid-19
In May 2014, Silverlining Research conducted a comprehensive study for Billund Airport on how the West Danish travel market performed in 2019 and passengers’ expectations for flying after Covid-19.
Population Study on Potential Infrastructure Projects concerning E45
In the autumn of 2020, Silverlining Research has conducted a population survey for Billund Airport regarding the expansion of motorway E45 from 4 to 6 lanes, explicitly focusing on the section between Vejle and Randers.
Establishment of Natural History Museum Business Network
In 2019-20, Silverlining had a consultancy collaboration with the Natural History Museum Aarhus to promote and strengthen the work of establishing a new Nature and Science Museum at an optimal location.
How to Forecast Tourism?
In collaboration with InZights in 2020 and the beginning of 2021, Silverlining has prepared a new version of the European Travel Commission’s handbook on tourism forecasts.
Local Democracy in Aarhus
In February 2020, Silverlining Research carried out a project concerning the population’s perception of local democracy in Aarhus Municipality.
Passenger Insights for Munich Airport
From the spring of 2020, Silverlining Research has taken passenger insights at Munich Airport (MUC) under its wings. MUC is the second largest German airport and the first 5-star airport in Europe.
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