Culture & Attractions

MOMU is planning to establish a new experience center placed in the center of Aarhus, based on a large and updated Viking narrative “The World of the Vikings“.

In connection with The Ocean Race Stop-over Aarhus 2023, Silverlining Research conducted a series of analyses for Aarhus Events.

Silverlining Research conducted a positioning analysis for Musikhuset in Aarhus as part of their ongoing strategic process.

Music City Aarhus 2022 was an event devoted to celebrating music for an entire year through various concerts and music happenings.

Silverlining Research and Omnibus Marketing Research and Consultancies have completed research on the process of acquiring sponsorships for ILMI, the soon-to-be new and exciting science and technology museum in Riyadh.

Silverlining Research was asked to conduct a price sensitivity assessment, combining desk research with a survey, aimed at gauging price sensitivity within ARoS’ target audience in the south and mid-Jutland regions.

Silverlining Research carried out an Evaluation of Maltfabrikken for Syddjurs Municipality. Syddjurs Municipality wanted a better insight in the societal value of Maltfabrikken for the area of Ebeltoft.

Silverlining and Kvistgaard+HIRD act as strategic partners for Naturkraft concerning analysis, insights and product development.
The work is based on the research-based development tool eXDB © (eXperience Design Blueprint) and in-depth knowledge of Naturkraft’s future guests gathered in a number of personas.

In October 2020, Silverlining Research carried out a target group and price analysis for Tønder Municipality. Tønder Municipality is planning an upcoming experience and dissemination centre that will tell the story of the zeppelins based on the Toska Hall in Tønder, which includes the story of the world’s first aircraft attack on land from an aircraft carrier much more.

In December 2019, Silverlining Research conducted a customer and churn analysis for Racehall. Racehall’s vision is to be the preferred destination when looking for fun and speed. A prerequisite for being this is high awareness and a good reputation.