Travel & Tourism

One of the branches within tourism, that has suffered the most from Covid-19, is the cruise industry. Wonderful Copenhagen wanted to gain more information regarding cruise tourist’s knowledge of different cruise destinations, their travel behavior before Covid-19, their expectations for the future and the perception and reputation of different destinations. Therefore, Silverlining Research conducted a …

Cruise Tourism for Wonderful Copenhagen Read More »

Experiences in the nature or the Danish coast have been the primarily reasons for Danes to spend their holiday in Denmark. However, the reasons to visit Copenhagen as a big city attraction have been different. Here the primary reasons have been great culture experiences, but is it also possible to make outdoor experiences a part …

Copenhagen as an Outdoor Destination Read More »

Silverlining Research and Kvistgaard+HIRD have at the end of 2020 prepared an analysis of sustainability under COVID-19 in Denmark and Germany for Danish Coast and Nature Tourism. Based on the general development towards sustainability in connection with holidays, Danish Coastal and Nature Tourism has wanted to prepare a target group analysis of Danish and German …

Sustainable Tourism in Denmark and Germany under COVID-19 Read More »

In collaboration with Kvistgaard + HIRD and Firstmove, Silverlining has, at the end of 2020 prepared an analysis of sustainability under covid-19 in Denmark and Germany for the Danish Coast and Nature Tourism.

Silverlining and Kvistgaard+HIRD are a part of the project Kickstart the Culture Tourism. It is a one-year project under the development company Dansk Storbyturisme during which cultural tourism will be promoted in collaboration with the big cities’ cultural partners after the arrival of Covid-19.

In collaboration with InZights in 2020 and the beginning of 2021, Silverlining has prepared a new version of the European Travel Commission’s handbook on tourism forecasts.