Travel & Tourism

Strategic Market Analysis of German Tourists for Zealand and the Islands

In the first half of 2024, Silverlining Research conducted a comprehensive study of the German tourist market for Zealand and the Islands on behalf of Strategic Market Alliance – Zealand (SMA-Z) to prepare for the upcoming Fehmarn connection, which is expected to attract more German tourists to the area.

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Study of Tourist Information Services in Sønderborg Municipality

Silverlining Research has conducted a study during the summer of 2024 on the tourist services in Sønderborg Municipality, which is managed daily by VisitSønderborg. The municipality has ambitious goals of becoming Denmark’s 5th largest tourist destination, measured by overnight stays.

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