Travel & Tourism

Silverlining Research and Kvistgaard+HIRD conducted an evaluation of the business tourism project ERVITU for VisitAarhus.

Silverlining Research has conducted a qualitative study on tourists and their travel attitudes and expectations in the aftermath of Covid-19.

Silverlining Research has carried out an evaluation of the WEST COAST app for the consortium consisting of VisitDenmark, Destination Northwest Coast, Destination North Sea, Destination Wadden Sea and Danish Coastal and Nature Tourism.

Silverlining Research has carried out a study of visitors to the North Sea, regarding their preferences for consuming Danish culture.

Wonderful Copenhagen wanted to gain more information regarding cruise tourist’s knowledge of different cruise destinations, their travel behavior before Covid-19, their expectations for the future and the perception and reputation of different destinations.

Experiences in the nature or the Danish coast have been the primarily reasons for Danes to spend their holiday in Denmark. However, the reasons to visit Copenhagen as a big city attraction have been different.

In collaboration with Kvistgaard + HIRD and Firstmove, Silverlining has, at the end of 2020 prepared an analysis of sustainability under covid-19 in Denmark and Germany for the Danish Coast and Nature Tourism.

Silverlining and Kvistgaard+HIRD are a part of the project Kickstart the Culture Tourism. It is a one-year project under the development company Dansk Storbyturisme during which cultural tourism will be promoted in collaboration with the big cities’ cultural partners after the arrival of Covid-19.

In collaboration with InZights in 2020 and the beginning of 2021, Silverlining has prepared a new version of the European Travel Commission’s handbook on tourism forecasts.