Customer Analysis and Specific Input for the Establishment of Customer Strategy
Insight into customer segments and which activities add value to ensure repeat visits to Racehall.
Background
Silverlining Research conducted a customer and churn analysis for Racehall. Racehall’s vision is to be the preferred destination when looking for fun and speed. A prerequisite for being this is high awareness and a good reputation.
Racehall has wanted to determine who of their customers have a predominant probability of returning and who have a lower possibility. This stems from the fact that the cost of attracting a new customer is much higher than the cost of retaining an existing customer.
Method
Therefore, Silverlining Research has carried out an in-depth analysis based on Racehall’s extensive customer database. The purpose of the study has been to work in a structured manner with the individual customer segments and to adapt the marketing efforts and communication to increase customer retention and the return visit ration.
Impact
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Terje Vammen
Senior Director & Partner
Silverlining Research
E-mail: tv@silverliningresearch.com
Mobile: +45 2986 1515
Bjarke Bøgeskov
Project Director & Partner
Silverlining Research
E-mail: bb@silverliningresearch.com
Mobile: +45 4019 2060
