Evaluation of the West Coast APP
Insights into the user experience of the VESTKYSTEN app to guide its further development.
Background
Between December 2021 and January 2022, Silverlining Research conducted an evaluation of the VESTKYSTEN app for a consortium of tourism organisations. The app, part of a wayfinding concept developed from 2019 to 2021, aims to present the West Coast as a coherent destination and support the different geographies of the area.
Method
The evaluation has included a quantitative questionnaire survey, usability tests and in-depth interviews with business stakeholders. This has been done to assess the app’s functionality and content from the perspectives of guests and business actors, prior to further development.
Impact
In search of insights?
Send us a message or give us a call – then we will figure out if we are a good match for your needs.
Terje Vammen
Senior Director & Partner
Silverlining Research
E-mail: tv@silverliningresearch.com
Mobile: +45 2986 1515
Bjarke Bøgeskov
Project Director & Partner
Silverlining Research
E-mail: bb@silverliningresearch.com
Mobile: +45 4019 2060
