FLEXA awareness analysis in collaboration with Creative ZOO

Silverlining Research and Creative ZOO conducted a study on the Danish children’s furniture market on behalf of FLEXA.

The purpose of the study was to gain insights into the unaided and aided awareness of FLEXA, consumer preferences and considerations when purchasing children’s furniture and toys, and how FLEXA customers differ from the general consumer.

Silverlining Research, in collaboration with Creative ZOO and FLEXA, developed a quantitative questionnaire based on this objective. The survey was distributed via an online panel, with a particular focus on sampling individuals in Denmark with children aged 0-10 years residing in major cities. In total, 1,014 respondents completed the questionnaire.

Based on these responses, insights were obtained into consumers’ aided and unaided awareness of FLEXA, the associations that consumers make with FLEXA, and where they seek inspiration when purchasing children’s furniture.