How to Forecast Tourism?

A handbook for national and regional tourism organizations featuring various forecasting methods, essential tools for long-term planning and strategy in the tourism industry.

Background
 
In collaboration with InZights, Silverlining Research has prepared a new version of the European Travel Commission’s handbook on tourism forecasts.
 
The handbook has a wide range of purposes, including explaining and understanding forecasting and the different methods in-depth, including their advantages and limitations. The handbook must convey the most relevant and latest available methods within forecasting, as well as a guide to their implementation and use based on explicit examples.

Method


Silverlining Research and InZights have provided an in-depth review of updated forecasting methods – including step-by-step guidance based on real data as well as an overview of why, when and how a forecasting method is used with another. A number of case studies are available for further inspiration.

Impact
 
The main target group of the handbook is national and regional tourism organizations in and around the EU. The handbook gives the reader an overview of several methods for predicting future tourism, how to use them in an everyday context as well as examples of good cases from around the world. The handbook is an important tool for the tourism industry in connection with long-term planning and strategy.
In search of insights?

Send us a message or give us a call – then we will figure out if we are a good match for your needs.

Terje Vammen

Senior Director & Partner
Silverlining Research
E-mail: tv@silverliningresearch.com
Mobile: +45 2986 1515

Bjarke Bøgeskov

Project Director & Partner
Silverlining Research
E-mail: bb@silverliningresearch.com
Mobile: +45 4019 2060

Discover more cases

Travel & Tourism

Strategic Market Analysis of German Tourists for Zealand and the Islands

In the first half of 2024, Silverlining Research conducted a comprehensive study of the German tourist market for Zealand and the Islands on behalf of Strategic Market Alliance – Zealand (SMA-Z) to prepare for the upcoming Fehmarn connection, which is expected to attract more German tourists to the area.

Travel & Tourism

Study of Tourist Information Services in Sønderborg Municipality

Silverlining Research has conducted a study during the summer of 2024 on the tourist services in Sønderborg Municipality, which is managed daily by VisitSønderborg. The municipality has ambitious goals of becoming Denmark’s 5th largest tourist destination, measured by overnight stays.

Travel & Tourism

Assessment of Business Tourism

Silverlining Research and Kvistgaard+HIRD conducted an evaluation of the business tourism project ERVITU for VisitAarhus.