How to Forecast Tourism?

A handbook for national and regional tourism organizations featuring various forecasting methods, essential tools for long-term planning and strategy in the tourism industry.

In collaboration with InZights, Silverlining Research has prepared a new version of the European Travel Commission’s handbook on tourism forecasts.
The handbook has a wide range of purposes, including explaining and understanding forecasting and the different methods in-depth, including their advantages and limitations. The handbook must convey the most relevant and latest available methods within forecasting, as well as a guide to their implementation and use based on explicit examples.


Silverlining Research and InZights have provided an in-depth review of updated forecasting methods – including step-by-step guidance based on real data as well as an overview of why, when and how a forecasting method is used with another. A number of case studies are available for further inspiration.

The main target group of the handbook is national and regional tourism organizations in and around the EU. The handbook gives the reader an overview of several methods for predicting future tourism, how to use them in an everyday context as well as examples of good cases from around the world. The handbook is an important tool for the tourism industry in connection with long-term planning and strategy.
In search of insights?

Send us a message or give us a call – then we will figure out if we are a good match for your needs.

Terje Vammen

Senior Director & Partner
Silverlining Research
Mobile: +45 2986 1515

Bjarke Bøgeskov

Project Director & Partner
Silverlining Research
Mobile: +45 4019 2060

Discover more cases

Travel & Tourism

Assessment of Business Tourism

Silverlining Research and Kvistgaard+HIRD conducted an evaluation of the business tourism project ERVITU for VisitAarhus.

Travel & Tourism

Evaluation of the West Coast APP

Silverlining Research has carried out an evaluation of the WEST COAST app for the consortium consisting of VisitDenmark, Destination Northwest Coast, Destination North Sea, Destination Wadden Sea and Danish Coastal and Nature Tourism.