Market and Target Group Analysis regarding Meal Boxes

Insight into the market and its potential, including a picture of customer segments, motivations and preferences for meal kits.


In collaboration with Omnibus, Silverlining Research conducted a target group and market analysis in the United Arab Emirates for Chef Select. Chef Select is a catering company under Ginza Holding. The Chef Select brand has incorporated the delivery of meal boxes with a focus on quality ingredients and delicious recipes as a part of their product line.

In connection to this, Chef Select has wanted to clarify the B2C profiles in the market during and after Covid-19 as well as optimal market positioning.


Silverlining and Omnibus have provided an analysis that has given Chef Select an understanding of the market, its potentials, including a picture of the customer segments, as well as input for strategic marketing initiatives.




Through the analysis, Chef Select has gained detailed insights into customers’ motivation and preferences, which forms a factual basis for meeting the market’s wishes and needs
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Kristian Budolfsen

Director & Partner
Silverlining Research
Mobil: +45 614 614 66

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