In collaboration with Omnibus in the winter of 2020-21, Silverlining Research conducted a target group and market analysis in the United Arab Emirates for Chef Select. Chef Select is a catering company under Ginza Holding. The Chef Select brand has incorporated the delivery of meal boxes with a focus on quality ingredients and delicious recipes as a part of their product line.

In connection to this, Chef Select has wanted to clarify the B2C profiles in the market during and after Covid-19 as well as optimal market positioning.

Silverlining and Omnibus have provided an analysis that has given Chef Select an understanding of the market, its potentials, including a picture of the customer segments, as well as input for strategic marketing initiatives.

Through the analysis, Chef Select has gained detailed insights into customers’ motivation and preferences, which forms a factual basis for meeting the market’s wishes and needs.

Discover more of our cases

Private sector

Awareness and Brand Strength Measurement

In February 2020, Silverlining Research conducted an awareness study for Hörmann. Hörmann originates from the German market and produces garage gates, doors, frames and industrial doors and is one of the world’s largest manufacturers in the field.

Private sector

Consulting for Branding Companies

In March 2020, Silverlining Research, in collaboration with Omnibus, helped the branding and strategy company, The Brand Company, and sugar manufacturer Al Khaleej Sugar, to conduct a market analysis in the United Arab Emirates.