In collaboration with Omnibus in the winter of 2020-21, Silverlining Research conducted a target group and market analysis in the United Arab Emirates for Chef Select. Chef Select is a catering company under Ginza Holding. The Chef Select brand has incorporated the delivery of meal boxes with a focus on quality ingredients and delicious recipes as a part of their product line.

In connection to this, Chef Select has wanted to clarify the B2C profiles in the market during and after Covid-19 as well as optimal market positioning.

Silverlining and Omnibus have provided an analysis that has given Chef Select an understanding of the market, its potentials, including a picture of the customer segments, as well as input for strategic marketing initiatives.

Through the analysis, Chef Select has gained detailed insights into customers’ motivation and preferences, which forms a factual basis for meeting the market’s wishes and needs.