We use a large variety of methods

Silverlining Research offers all the latest methods and tools within IT & Technology, Management Consulting and Research & Insights. We cover all the standard methods within qualitative and quantitative fields and the combination thereof, furthermore we have added Business Intelligence and advanced statistical analysis methods to the mix.

Business Intelligence

Silverlining specializes in Business Intelligence (BI) and transforms organizational data into actionable knowledge and fact-based decisions. The constant increase in the availability of large quantities of data lets the decisions be based on facts rather than gut feeling and intuition. It might seem complex to get started, but you don’t need to worry – we will guide you.  

We use both internal and external data and combine them to improve the quality and value of data to create stronger insights – often continuously, enabling our clients to adapt to internal and external changes.

Silverlining provides services using BI tools. There are favourites that we master at an expert level, but we always explore new options, and it has given us experience within a wide range of other tools. We also adapt to the clients individually and use the tools that they have at their disposal.

Our typical BI projects centre on one or more of the following services:

  • Data Mapping & Evaluation
  • BI-Reporting
  • Advanced Analysis

Quantitative Methods

Quantitative methods are often preferred when companies and organizations want to get a generalizable picture of a particular target audience or a problem. At Silverlining, we are quantitative nerds – in the most positive sense of the word! And we have a lot of experience in applying the methods in different contexts.

​We use numerous different methods to collect quantitative data, both offline and online. Data is often collected using Silverlining’s platform, but we also work with subcontractors to cover new markets. We have an extensive network of data collection experts we turn to from time to time.

  • Desk Research
  • Register-based Analysis and Statistics
  • Personal Interviews (CAPI)
  • Telephone Interviews (CATI)
  • Online Interviews (CAWI)
  • Paper-based Interviews (PAPI)

Silverlining uses a variety of analytical methods to transform the data into insights. We always apply the analytical approach best suited for the issue at hand, making everything from the simplest to the most complex methods relevant depending on the subject.

  • Descriptive and Explorative Analysis
  • Regressions Analysis
  • Cluster analysis and Segmentation
  • Factor Analysis
  • Conjoint and Choice Analysis
  • Path Analysis

Qualitative Methods

“No data without narrative, no narrative without data”. Qualitative analysis and insight constitute a powerful tool for uncovering the unknown and creating shared stories between, for example, customer and product.

​The qualitative methods often help to uncover the “why” in a business question. We believe that strong qualitative analyses and insights can be essential elements in decision making. With these elements, we help our clients see things from their target audience’s perspective and develop a hypothesis about their motivation. Qualitative data, combined with quantitative data, often provides a much more comprehensive understanding of the problem. A mixed-methods approach is, therefore, often the most practical approach. We use the following qualitative methods, particularly:

  • Personal In-depth Interviews
  • Focus Groups and Participant Workshops
  • Ethnographic Studies
  • Observation and Walk-along Interviews
  • Social Intelligence and Social Media Listening
  • Exploratory Mobile Investigations

Want to know more?

Get in touch with the Silverlining Team, if you want to know more about our solutions within your sector.