Silverlining and Kvistgaard+HIRD act as strategic partners for Naturkraft concerning analysis, insights and product development.

The work is based on the research-based development tool eXDB © (eXperience Design Blueprint) and in-depth knowledge of Naturkraft’s future guests gathered in a number of personas. With the help of eXDB ©, we have prepared a complete experience design that meticulously describes the guests’ customer journey from home over the visit to Naturkraft and back home again. The experience design gives Naturkraft an awareness of the stimuli that give the guests impressions that settle and are remembered and spread on social media. The right stimuli at the right times mean that guests remember Naturkraft for something positive.

Naturkraft is interested in gaining insights about the guests’ experience by receiving feedback from the guests and their assessment of how the visit to Naturkraft has been. Thus, we carry out ongoing customer surveys that illuminate all steps in the customer journey and satisfaction with the experiences.

The collaboration helps Naturkraft continuously develop the tourism product and experience by working continuously with guest measurements of the customer journey and systematic product development.