From July 2021, Silverbullet Research has in cooperation with KPI Aviation Marketing Solutions the contract for collecting passenger insights at Budapest Airport (BUD).
Our responsibilities include collecting a variety of high-quality data that can be transformed into market intelligence and assisting the BUD management team in decision-making in its passenger experience, commercial and business development domains.
The project involves more than 60,000 interviews annually collected by our local aviation fieldwork team on the ground. The results are reported quarterly in our online reporting tool which allows the relevant project teams to gauge relevant insights, and development since previous periods and to deep-dive into specific areas and target groups of interest.
The contract period will minimum go to the summer of 2024.