In February 2020, Silverlining Research conducted a stakeholder and awareness analysis for Erhverv Aarhus.

Erhverv Aarhus has, in connection with the preparation of a revised strategy, wanted to gain more in-depth insight into awareness and reputation among companies and organizations in and around Aarhus to ensure that the strategy is in line with their stakeholders.

Silverlining Research has helped with an analysis of this via both in-depth interviews and a more quantitative telephone survey among stakeholders in and around Aarhus.

Through the analysis, Erhverv Aarhus has gained a clearer picture of how relevant stakeholders see the organization, clarified the degree of awareness and received feedback on specific initiatives and events.