Stakeholder and awareness analysis for a Public Organization

Insight into awareness and reputation among key stakeholders for Erhverv Aahus.

Background


Silverlining Research has in 2020 conducted a stakeholder and awareness analysis for Erhverv Aarhus.

Erhverv Aarhus has, in connection with the preparation of a revised strategy, wanted to gain more in-depth insight into awareness and reputation among companies and organizations in and around Aarhus to ensure that the strategy is in line with their stakeholders.

Method
 

Silverlining Research has helped with an analysis of this via both in-depth interviews and a more quantitative telephone survey among stakeholders in and around Aarhus.

 

 

 

Impact
 
Through the analysis, Erhverv Aarhus has gained a clearer picture of how relevant stakeholders see the organization, clarified the degree of awareness and received feedback on specific initiatives and events.
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Terje Vammen

Senior Director & Partner
Silverlining Research
E-mail: tv@silverliningresearch.com
Mobile: +45 2986 1515

Bjarke Bøgeskov

Project Director & Partner
Silverlining Research
E-mail: bb@silverliningresearch.com
Mobile: +45 4019 2060

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