In February 2020, Silverlining Research conducted a stakeholder and awareness analysis for Erhverv Aarhus.

Erhverv Aarhus has, in connection with the preparation of a revised strategy, wanted to gain more in-depth insight into awareness and reputation among companies and organizations in and around Aarhus to ensure that the strategy is in line with their stakeholders.

Silverlining Research has helped with an analysis of this via both in-depth interviews and a more quantitative telephone survey among stakeholders in and around Aarhus.

Through the analysis, Erhverv Aarhus has gained a clearer picture of how relevant stakeholders see the organization, clarified the degree of awareness and received feedback on specific initiatives and events.

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Private sector

Awareness and Brand Strength Measurement

In February 2020, Silverlining Research conducted an awareness study for Hörmann. Hörmann originates from the German market and produces garage gates, doors, frames and industrial doors and is one of the world’s largest manufacturers in the field.

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Consulting for Branding Companies

In March 2020, Silverlining Research, in collaboration with Omnibus, helped the branding and strategy company, The Brand Company, and sugar manufacturer Al Khaleej Sugar, to conduct a market analysis in the United Arab Emirates.