Study of visitors to the North Sea
Insights into German preferences for advertising materials, aimed at enhancing and refining the marketing of North Sea cultural destinations.
Background
In the autumn of 2022, Silverlining Research conducted an analysis of cultural consumption and preferences for visitors to the North Sea. The analysis was prepared for Visit Vesterhavet and Danish Coastal and Nature Tourism.
Visit Vesterhavet and Danish Coastal and Nature Tourism wanted to focus on German tourists in order to contribute knowledge to the development and marketing work of Destination North Sea. In this regard, they want to understand Germans’ preferences for promotional material.
Method
This material test consists of a total of 1,000 German respondents in the northern states of Germany and was conducted via an online questionnaire where respondents rated different advertising materials.
Impact
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Terje Vammen
Senior Director & Partner
Silverlining Research
E-mail: tv@silverliningresearch.com
Mobile: +45 2986 1515
Bjarke Bøgeskov
Project Director & Partner
Silverlining Research
E-mail: bb@silverliningresearch.com
Mobile: +45 4019 2060
