Silverlining Research and Kvistgaard+HIRD have at the end of 2020 prepared an analysis of sustainability under COVID-19 in Denmark and Germany for Danish Coast and Nature Tourism.
Based on the general development towards sustainability in connection with holidays, Danish Coastal and Nature Tourism has wanted to prepare a target group analysis of Danish and German tourists’ attitudes and behaviour in connection with sustainability and environmentally friendly considerations on holidays.
The analysis is based on various methods and data sources, including conducting in-depth interviews, which overall strengthens the impact of data, including extensive desk research and a quantitative survey in Denmark and Germany. As open an approach to data as possible has been used to avoid simply finding the topics and contexts that one normally finds.
Danish Coast and Nature Tourism has received an exploratory target group analysis, which has uncovered which holiday offers, including the sustainable elements, are in demand during the current COVID-19