Silverlining Research and Kvistgaard+HIRD have at the end of 2020 prepared an analysis of sustainability under COVID-19 in Denmark and Germany for Danish Coast and Nature Tourism.

Based on the general development towards sustainability in connection with holidays, Danish Coastal and Nature Tourism has wanted to prepare a target group analysis of Danish and German tourists’ attitudes and behaviour in connection with sustainability and environmentally friendly considerations on holidays.

The analysis is based on various methods and data sources, including conducting in-depth interviews, which overall strengthens the impact of data, including extensive desk research and a quantitative survey in Denmark and Germany. As open an approach to data as possible has been used to avoid simply finding the topics and contexts that one normally finds.

Danish Coast and Nature Tourism has received an exploratory target group analysis, which has uncovered which holiday offers, including the sustainable elements, are in demand during the current COVID-19

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Tourism, culture & attractions

Cruise Tourism for Wonderful Copenhagen

One of the branches within tourism, that has suffered the most from Covid-19, is the cruise industry. Wonderful Copenhagen wanted to gain more information regarding

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Copenhagen as an Outdoor Destination

Experiences in the nature or the Danish coast have been the primarily reasons for Danes to spend their holiday in Denmark. However, the reasons to

Tourism, culture & attractions

Evaluation of Maltfabrikken

In April-May 2022, Silverlining Research carried out an Evaluation of Maltfabrikken for Syddjurs Municipality. Syddjurs Municipality wanted a better insight in the societal value of