No insight.
No outlook.
Sector Expertise
We identify what is important. And leave the rest.
Processed data is valuable knowledge.
Data is only relevant if it is useful.
Silverlining Research

Silverlining Research teams up with our clients to resolve business challenges and navigate our clients towards powerful solutions by providing strong and reliable insights. These insights are derived by gathering, merging, transforming, and analyzing information, data, and knowledge. We have done that for many different clients worldwide over the years on a wide range of projects.

We are motivated by your happiness about the outcome. ‘Satisfied’ is not quite enough. When you choose to team up with us, you can be sure that we will meet your needs at all stages of a given project. By choosing us, you are not just buying a service – you get a dedicated and loyal partner and advisor. We do it by putting ourselves in our client’s place, understanding the needs from the inside and providing the best options. When choosing us, you can be sure that we will meet your needs at all stages of a given project.

The name describes the optimism by finding new opportunities in any challenge – exactly as we cooperate with our customers. Because we know that every cloud has a silver lining!

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Why Silverlining?

Market analysis and data application have gained significant strategic importance and have become a top priority in many companies and organizations. The attention sets high standards for application and quality of data as well as for design. At the same time, the data sources are multiplying and getting more complex which makes the demand for credible data and analysis grow high while many organizations experience limitations in budgets and resources.

Silverlining can resolve this challenge with you. We can give you solutions and insights no matter how big or small the case is. Our solutions, results and advice will make it easier for you to make decisions and implement changes which will lay the path towards fulfilling vision and goals through strategic steps.

Below you can read more about our areas of expertise and what methodical approaches we use.

Our Clients


Tourism, Culture & Attractions

All destinations, cultural institutions and attractions live and breathe to create good experiences. But how can this be done best to achieve the greatest possible success? Our answer is that it is best done on the basis of data. The industry is faced with constantly changing consumption patterns and demands, and it is therefore important for the various players to follow the development closely. Both to be able to keep up with the development but also to stay ahead of it. Many players already have a wealth of data about their customers, and if not, we will help them obtain the data. Either way, we make sure to transform your data into valuable insights.


The aviation industry is developing rapidly with both rising demand and supply. Meanwhile, passenger demands are also rising, putting pressure on airports to provide world-class experiences to their passengers to improve the commercial aspects of their business. We help our clients gain insight into the changing requirements, point out appropriate actions, prioritize them in between and execute them. Silverbullet's experience in aviation industry studies is second to none. We use our knowledge to improve the level of projects we deliver to our clients. We transform simple and complex data from multiple sources into actionable insights and help our clients take insight-driven strategic initiatives.

Transportation & Mobility

The public transport sector is constantly evolving. New demands arise from both passengers and municipalities, regions and the state in relation to the service offered to customers. Furthermore, mobility and a seamless combination of means of transport have become even more important. We carry out passenger related projects through both quantitative and qualitative approaches and often combine this data with operational data to create a holistic picture - all with the overall purpose of offering passengers the best possible level of service and experience, so that public transport becomes or remains the preferred choice.

The Public Sector

We provide insights to many different branches and levels of the public sector. This applies to the state, regions and municipalities, and within many-faceted areas ranging from urban and business development to health to the supply sector. We work closely with the public actors and conduct, for example, user surveys and opinion polls in order to create the right knowledge base for new insights. The purpose is to help public actors better understand their citizens so that they can adopt and implement new initiatives. All for the benefit of the citizens and their quality of life.

Retail & FMCG

Over the years, we have provided insights to a wide range of customers within retail and FMCG. The industry is developing at a rapid pace and many companies, for example, have to transform their business into a true omnichannel business. We have helped clients meet many of the challenges facing the industry. From the successful launch of new products, to consumer perceptions and attitudes to new initiatives, to planning and executing the optimal mix of stores in eg. airports and major centers.

Media & Advertising

Silverbullet specializes in how media, brands and people interact. We measure the impact of communication and campaign content so that optimal value for money is achieved. These include, for example, measurement and understanding of platforms, planning and creation of content and communication, content and communication tests before launch, as well as measuring the effect of campaigns on the customer's brand. We carry out tailor-made measurements but often consider the possibility of benchmarking relevant KPIs against previous studies or other brands. It provides the best conceivable platform for measuring impact and input on how future campaigns can be executed.

We use a wide range of methods

Business Intelligence

Quantitative Methods

Qualitative Methods

Tourism, culture & attractions

Naturkraft – Customer Insights and Product Development

Silverlining and Kvistgaard+HIRD act as strategic partners for Naturkraft concerning analysis, insights and product development.
The work is based on the research-based development tool eXDB © (eXperience Design Blueprint) and in-depth knowledge of Naturkraft’s future guests gathered in a number of personas.


Customers helped


Years of experience


Surveys completed

About the Silverbullet Group

Silverbullet is an agile, flexible and Danish-owned consultancy that specializes in implementing and maintaining sustainable and long-lasting IT and data solutions in private and public companies. Regardless of the scope of the assignment, most of us consider ourselves strategic advisors, with a large tactical and operational experience base.

Since 2004, Silverbullet’s consultants have assisted clients in implementing successful projects. We advise provide data, analysis and insights and advise in digital transformation in a wide range of sectors. In addition, we advise customers facing an EU offering, we assure the quality of the target architecture and we fulfill the role of IT project manager. 


Our Partners

Read more about our sector expertise, methods and previous cases