Passenger Insights for Phoenix Sky Harbor International Airport

Continuous collection, analysis and reporting of passenger and commercial insights with the goal of performance optimisation.


Silverlining Research, in partnership with KPI Aviation Marketing Solutions, is conducting passenger insights research at Phoenix Sky Harbor Airport (PHX).

Ranked in the top 50 busiest airports in the world, PHX is one of the busiest airports in the world, serving as a hub for American Airlines and a base for Southwest Airlines.

Silverlining, together with KPI Aviation Marketing Solutions, is responsible for collecting, analysing and reporting essential passenger and commercial insights.

The project involves more than 40,000 interviews collected by our local fieldwork team on site. 


The results are reported monthly and ensure that PHX continuously has the latest and most up-to-date business insights to manage and optimise the passenger customer journey, their commercial performance including retail, F&B, parking and route development.
In search of insights?

Send us a message or give us a call – then we will figure out if we are a good match for your needs.

Kristian Budolfsen

Director & Partner
Silverlining Research
Mobile: +45 614 614 66

Terje Vammen

Senior Director & Partner
Silverlining Research
Mobil: +45 2986 1515

Discover more cases

Aviation & Mobility

Groundhandling Survey for Billund Airport

Silverlining Research has carried out a survey in 2019, 2022, and 2023 for Billund Airport (BLL) to measure the service level of BLL Groundhandling services.

Aviation & Mobility

Test of new seating design for Brussels Airport

Silverlining Research has in January 2024 carried out a survey for Brussels Airport (BRU) with the purpose of testing three different new designs of seating around specific gates.