From April 2021, Silverlining Research has in cooperation with KPI Aviation Marketing Solutions the contract for collecting passenger insights at Phoenix Sky Harbor Airport (PHX).

PHX is with its placement on the worlds top-50 list over busiest airport one of the busiest airports in the world and The airport serves as a hub for American Airlines and a base for Southwest Airlines.

Silverlining is together with KPI Aviation Marketing Solutions responsible for the collection, analyzing and reporting of key passenger and commercial insights.

The project involves more than 40,000 interviews collected by our local aviation fieldwork team on the ground. The results are reported monthly and ensure PHX continuously has the latest and most updated business intelligence to manage and optimize the passenger journey, commercial performance hereunder the retail, F&B, parking and route development.

The contract period is until further going on until 2023.